Amsterdam is the most densely populated part of the Netherlands while being its capital city. Situated in the northern parts of the country, this city has been conventionally referred to as the “Venice of the North”, imputed by many canals which ultimately formed as a UNESCO world. While being the trade capital of the country and one of the top financial centers in Europe, Amsterdam is considered as an Alpha World City. As a benefactor, many of the world's largest companies are based in Amsterdam or have established their European headquarters in this city, such as leading tech companies like Uber, Netflix & Tesla. The City was ranked the second best city to live in by a popular economist group & 12th globally on quality of living for the environments and infrastructure by Mercer, a well-known consultant group. The city was also ranked 4th place globally as a top tech hub based on reports and 3rd in innovation by an established Australian agency. Amsterdam has a myriad collection of museums, which source as the main attraction for the tourists in the city, which amount to more than 5 million visitors annually.